B&B Consulting recognizes that every bed and breakfast (B&B) has a unique brand story. This story transcends comfy beds and delicious breakfasts.These narratives, rooted in history and authenticity, form the core of your brand’s identity. They can majorly impact your lasting success in hospitality.
What Is a Brand Story?
A brand story describes your business. It’s more than just your services or products; it includes your mission, values, culture, and unique aspects.For B&Bs, this often involves the story of the building, the area, and its visitors. This narrative emotionally engages your audience.
For clarification, the brand story examples shared in this blog post are fictional. We hope they inspire ideas for your own B&B inn.
Brand Story Example: Lighthouse Keeper’s Inn
The Lighthouse Keeper’s Inn sits on Hilton Head Island, South Carolina’s beautiful coast. This B&B was home to the island’s first lighthouse keeper, Jacob Thompson.Our special room, “The Keeper’s Quarters,” has original panoramic windows, once used by Thompson to watch the sea. Guests enjoy the same mesmerizing view Thompson loved.The Inn celebrates Hilton Head’s strong maritime history, with local seafood being a breakfast staple. We offer tours around the historic lighthouse, sharing stories about the maritime past and the brave seafarers who shaped Hilton Head Island.Staying at the Lighthouse Keeper’s Inn is more than just experiencing Southern hospitality; it’s living a piece of maritime history.
Why Does a Brand Story Matter for B&B Inns?
In the hospitality industry, consumers seek authenticity and connection. A B&B offers an experience, an escape, and a taste of local life.A compelling brand story goes beyond transactions. It offers an experience that guests can relate to and join.You can share your brand story on social media including Pinterest. Moreover, you can blog about your inn’s brand for future guests to read.
Brand Story Example: Magnolia Homestead B&B
Magnolia Homestead B&B is nestled in North Carolina’s peaceful Blue Ridge Mountains. Built in 1885, it was the home of Samuel Higgins, a railroad magnate who brought prosperity to the town.The B&B still showcases Higgins’ love for Victorian architecture. Entering Magnolia Homestead is stepping into history and those who shaped the community.Our carefully maintained Higgins suite has the original desk where Samuel planned his ventures. Here, you’re not just a guest; you’re part of our ongoing history, a thread in the continuing Southern charm.
How Can You Use Your Brand Story for Lasting Success?
Unearth Your Unique History
Start with your B&B’s history. Research past owners, famous guests, and significant events. If your inn is historic, use local libraries for research.
Connect with Your Community
Your brand story should include your local community. What role has your inn played locally? Are there unique cultural or historical aspects that your B&B can showcase? This can strengthen your story and build local partnerships.
Involve Your Guests
Let your guests be part of your brand story. Include guest experiences, testimonials, or stories of special events at your inn.
Consistent Messaging
Once you’ve crafted your story, share it consistently across all platforms. Consistency makes your brand’s identity stronger and memorable.
Continually Evolve Your Story
As your B&B changes, your brand story should too. Update it based on improvements, new services, and memorable events. This could include renovating your inn or adding new guest packages.
Your Brand Story Helps You Beat The Competition
Including history in your B&B’s brand story turns it into a memorable experience. It gives you a competitive edge and builds guest loyalty. Above all, it keeps your legacy alive, promoting ongoing success.
Brand Story Example: Peach Blossom Manor
Peach Blossom Manor is in Georgia’s scenic Appalachian foothills. A converted plantation home, its charm is in its rich Civil War era history.Built in 1852 by a statesman and peach farmer, its classic architecture and orchards are preserved. Guests can walk through the orchards that supplied peaches to Civil War soldiers. Our “Statesman Suite” displays artifacts and letters from that era.Each morning, enjoy breakfast made with local ingredients, including our signature peach preserves. At Peach Blossom Manor, you’re not just enjoying Southern hospitality; you’re living a piece of Georgia’s fascinating history.
B&B Consulting
B&B Consulting is here to help you find the perfect B&B. Every B&B has a story worth telling, and we’re here to assist B&B buyers with finding their dream inn. You can discover, craft, and share your inn’s unique brand story to attract more guests. For B&B sellers, if you’re ready for a new role and looking for buyers, we can help. Contact Licensed Realtor Rob Sales for a free consultation if you’re looking in North Carolina or Georgia.