Summer guest packages can attract more bed and breakfast guests to your inn AND increase your revenue per guest! You can promote your summer guest packages on your website, on your blog, in social media, in email marketing, with signs, and more.
Reasons for Offering Summer Guest Packages
Summer guest packages offer an incentive for guests to visit you especially during the summer season. Repeat guests continue to bring in revenue for your inn. Is there something special that happens only during the summer season in your local area? When you identify what makes your inn and local area unique, specifically during the summer season, you can customize your guest packages.
What To Consider About Your Guest Packages
Why do guests choose to visit your local area? What compliments do you receive from guests about your inn? What comments do you consistently read in your reviews? These are all clues which help B&B owners & innkeepers like you identify what you can promote to your potential and returning guests.
Activities: fishing, golfing, hiking, kayaking, painting, photography, sailing, swimming, waterskiing, zip-lining
Amenities: complimentary gourmet breakfasts, porch swings, private hot tubs, spa options, swimming pool, wi-fi
Area: art, attractions, entertainment, events, history, museums, nature, parks, restaurant dining, tours, venues
Example Ideas for Summer Guest Packages
- Activity (picnic basket, sight-seeing, summer concert, etc.)
- Flowers (e.g., a summer floral arrangement in their guest room)
- Privately catered dinner (on-site or at a local restaurant)
- Spa services (facial, massage, nails, pampering, etc.)
- Room delivery (e.g., summer dessert, champagne, etc.)
- Tickets (to a local event, personal tour, show, etc.)
Rob Sales, owner of B&B Consulting, helps B&B owners and innkeepers buy and sell hospitality properties. He also works with current B&B owners as a consultant to help them maximize their revenue. This includes offering guest packages. Contact Rob Sales today!