Why You Must Arm Yourself With The Right Words

The right words can make all the difference. Getting guests to book a stay, or motivating aspiring innkeepers to purchase your inn, it is essential we use language that helps us sell and succeed. These words come from Robert W. Bly’s book, The Big Book of Words That Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use.

Targeting and Engaging Audiences With The Right Words

  • A special invitation to…
  • Attention…
  • Especially for you…
  • Everything you need…
  • Here’s why…
  • Ideal for…
  • Indulge yourself…
  • Perfect for…
  • The secret to…
  • Thinking about…?
  • Who else…?

Grabbing Attention With The Right Words

  • Amazing…
  • Be the first…
  • Breakthrough…
  • Did you know…
  • Discover…
  • Don’t miss…
  • Have you heard…
  • Imagine…
  • Important news…
  • It’s not what you think…
  • Now you can get…
  • Time is running out…
  • Unlock…
  • Who else…
  • You won’t believe…

Creating a Perception of Superior Value With The Right Words

  • Absolutely brilliant…
  • Award-winning…
  • Clear choice…
  • Customized…
  • Exclusive…
  • Experience…
  • Genuine…
  • Luxurious…
  • No other…
  • One time only…
  • Proven…
  • Reward yourself…
  • Special offer…
  • Stunning…
  • Turnkey…
  • You can be sure…

Underscoring The Advantages With The Right Words

  • Best…
  • Convenient…
  • Delicious…
  • Fresh…
  • Genuine…
  • Ideal for…
  • Improves…
  • Nothing else…
  • Optimal…
  • Peace of mind…
  • Reliable…
  • Roomy…
  • This is for…
  • Unmatched…

Giving Proof of Effectiveness With The Right Words

  • Approved…
  • Dedicated…
  • Demonstrated to…
  • Discover…
  • Guaranteed…
  • Here’s why…
  • Legendary…
  • Only…
  • Outperforms…
  • Proven performance…
  • Ranked…
  • Reliable…
  • Recommended…
  • Unparalleled…
  • Verified…

Converting Calls To Action Into Revenue With The Right Words

  • Act now…
  • Be one of the first…
  • Choose…
  • Click…
  • Don’t delay…
  • Enjoy…
  • Explore…
  • Find…
  • Go ahead…
  • Last chance…
  • Request…
  • Talk to us…
  • Treat yourself…
  • Visit…

Fundamental Steps of Persuasive Writing

  • Gain attention
  • Focus on the customer
  • Stress benefits
  • Differentiate yourself from the competition
  • Prove your case
  • Establish credibility
  • Build value
  • Close with a call to action

B&B Consulting

Licensed Real Estate Agents, Rob Sales and Lori Blass, of B&B Consulting, know how to help you buy (or sell) a bed and breakfast inn. Contact us today!