Celebrate the holidays throughout the year with your B&B guests. Innkeepers can be creative with how they observe annual festivities. This also encourages visitors to return. Innkeepers may choose to celebrate less common holidays, like Arbor Day, for example.
Special Holiday Ties
The more you can tie your local area to a holiday, the more attractive you will be to guests. For example, be sure to do something special for Groundhog’s Day if you are located near “The Weather Capital of the World” (in Punxsutawney, Philadelphia). Likewise, places to stay in New Orleans go all out when it comes to Mardi Gras festivities.
Alternatively, your inn may have a special tie to a particular holiday. For example, Certified Green Leaders may celebrate Earth Day at their accommodations in April. Perhaps your inn is rumored to be haunted, so you host a special event each Halloween.
List of Major Holidays (Plus Some Special Holidays)
- New Year’s Day (Jan. 1)
- Dr. Martin Luther King Day (3rd Monday in January)
- Groundhog Day (Feb. 2)
- Valentine’s Day (Feb. 14)
- St. Patrick’s Day (Mar. 17)
- Mardi Gras/Fat Tuesday (floating Tuesday in Feb. or Mar.)
- Easter (floating Sunday in late Mar. to late Apr.)
- April Fool’s Day (Apr. 1)
- Earth Day (usually Apr. 22)
- Arbor Day (last Friday in April)
- Cinco de Mayo (May 5)
- Mother’s Day (2nd Sunday in May)
- Memorial Day (last Monday in May)
- Father’s Day (3rd Sunday in June)
- Independence Day (July 4)
- Labor Day (1st Monday in September)
- Halloween (Oct. 31)
- Veteran’s Day (Nov. 11)
- Thanksgiving (4th Thursday in November)
- Hanukkah (8 days in Nov. 28 to Dec. 27)
- Christmas Eve (Dec. 24)
- Christmas Day (Dec. 25)
- Kwanzaa (Dec. 26 to Jan. 1)
- New Year’s Eve (Dec. 31)
Ways to Celebrate
The following examples include possible activities, decor, foods, gifts, and guest packages for the holidays.
- Activities: on-site spa pampering, private candlelight dinner, scenic nature walk
- Clothing/costumes: holiday colors and themes (like green shamrocks for St. Patrick’s Day)
- Decor: artwork, centerpieces, banners, balloons, flowers, pillows, table settings, vases, wreaths
- Foods: appetizers, breakfasts, picnic lunches, soups, main dishes, desserts
- Gifts: gourmet chocolates, floral arrangements, cute stationery, or even your own branded coffee mug
Contact Rob Sales and Lori Blass of B&B Consulting. They are both former B&B owners/innkeepers, licensed realtors, and experienced consultants.