June 11

Better Way to Stay Campaign

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Social Campaigns Trending for Our Industry

As a member of the Association of Lodging Professionals (ALP), Rob Sales of B&B Consulting shares this information with you. Two campaigns have been started by members of our amazing industry. Both help you stay ahead and in front of a captive audience during and post Covid-19 travel trends.

Data is showing that the majority of the American public will have different views on traveling post-Covid-19 than they did prior to the pandemic. ALP’s campaign for its Better Way to Stay promotes small businesses in the hospitality industry. Moreover, they also post Covid19 travel trends.

Traveling post Covid19 will be at the top of many Americans’ to-do lists. Helping to promote the safety of small hospitality businesses such as B&Bs, inns, and boutique hotels. Why is that good? Well, it could be really good…for our segment of the hospitality industry.

Staying smaller is showing a significant trending increase based on polls and surveys.

Select Registry, distributed this infographic this week from a survey regarding Travelers’ Expectations.

Hotel Practices

Please look into and consider joining these campaigns and how they can help you simply and creatively continue to capture an audience!

1) Better Way to Stay   https://betterwaytostay.com

2) Still Inn Business – https://stillinnbusiness.com/home

This video created by ALP showing Inn Keepers how to promote their inns while closed or partially open.

Try using some of these and highlights the campaigns: Better Way to Stay & Still Inn Business

 

These are some catchy phrases turned into ever popular #hashtags for social media:

  • #staysafer
  • #safetravels
  • #betterwaytostay
  • #bnbphotos
  • #realbnb
  • #bandbs
  • #bnbs
  • #realbnbs
  • #bookdirect
  • #bestbreakfasts
  • #bookdirectandsave
  • #savebookdirect
  • #breakfast
  • #travel
  • #holidays
  • #trip
  • #traveling
  • #travelpics
  • #travelphoto
  • #openforbusiness
  • #staysafe
  • #staycation2020
  • #staycation
  • #staycations
  • #bnbstaycation
  • #stillinnbusiness
  • #tourismstrong
  • #hospitalitystrong
  • #bnbstaycation
  • #bestguests
  • #innlife
  • #wemissyou
  • #beourguest
  • #inn

ALP Documents

Attached are the links to documents provided by ALP to its members. Firstly, I am passing these along as resources for you to consider using to promote your inn. Secondly, you will stay ahead with a captive audience. Thirdly, you do not need to join ALP to access this!

Thus, we are all in this together! Therefore, I hope you find them helpful!

ALP Campaigns

ALP’s campaign for its Better Way to Stay campaign promotes small businesses in the hospitality industry and post Covid19 travel trends. Traveling post Covid19 will be at the top of many Americans’ to-do lists. Therefore, we are helping promote the safety of small hospitality businesses. Thus, this includes B&Bs, inns, and boutique hotels.

Stay well! Feel free to contact me, Rob Sales, of B&B Consulting. I have years of experience as a successful B&B owner & innkeeper. Moreover, I am a trusted B&B Consultant and Licensed Realtor.

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