Whether buying or selling, B&B Consulting focuses on what hospitality association membership can do for you. These associations advocate for the B&B industry. They show how much the hospitality industry (especially bed and breakfast Inns) contributes to the economy.
Marketing On Your Inn’s Behalf
Often membership includes:
- B&B association brochures and rack cards.
- Available at welcome centers, and as well as visitor bureaus.
- On display at the local Chamber of Commerce.
- Free at other member inns and tourism attractions.
- Mailed along with requests for state tourism magazines.
- Complimentary marketing with e-newsletters, and as well as social media.
Peer Support and Mentoring
Some sell retail items for a profit. Some state B&B associations produce travel planners (print or online) as well as allow you to search on their association website. For the area events, specials, and as well as attractions near each member inn.
Possible participation in a gift certificate program that allows for reimbursement of gift certificates redeemed. In fact, some associations may not even charge a referral fee to innkeepers whose guests choose their accommodations.
Most state B&B associations require member inspections. Being an inspection-certified member shows guests that the inn has been evaluated to meet the highest of standards. Also, it is the criteria with guest safety, comfort, and as well as hospitality.
Networking and Referrals
The networking and as well as referrals that come with associations can be very beneficial. If you (or a fellow member inn) are full, you refer the guests to your local member. Also, they do the same for you.
Member Pages and Links
Association websites may offer their members an exclusive page with any of the following information and as well links:
- Inn Name
- Contact information
- Availability calendar
- Online reservations
- Link to your own website, social media, and as well as blog
Real Estate Listings
Members of associations may be able to post their real estate listings (inns for sale) on the association’s website. B&B Buyers are reassured by B&B Sellers, who have membership in associations. As mentioned, there are many advantages to belonging to a bed and breakfast association. This is what association membership can do for you!
Realtor Rob Sales of B&B Consulting is a former owner and innkeeper with his wife Jane. He is a member of the Association of Lodging Professionals. He is happy to introduce you to other members of this national B&B association.