Whether buying or selling, B&B Consulting focuses on what hospitality association membership can do for you. These associations advocate for the B&B industry. They show how much the hospitality industry (especially bed and breakfast inns) contributes to the economy.
Partnerships With Other Associations
Association memberships can come with partnerships to other associations. For example, membership in the North Carolina Bed and Breakfast Inns (NCBBI) also means membership into the North Carolina Restaurant and Lodging Association (NCRLA). NCBBI members can attend their Annual Expo at no cost. Plus, NCRLA provides free legal representation should you need it.
Marketing On Your Inn’s Behalf
Often membership includes:
- B&B association brochures and rack cards
- Available at welcome centers and visitor bureaus
- On display at local Chamber of Commerce
- Free at other member inns and tourism attractions
- Mailed along with requests for state tourism magazines
- Complimentary marketing with e-newsletters and social media
Peer Support and Mentoring
Collaboration with fellow members means peer support through sharing, networking, learning, encouraging, exchanging lessons learned, and tips to enhance the lodging experience of guests. Often seasoned innkeepers can mentor less experienced innkeepers which promotes profitability of all the members as well as their sustainability.
Cookbooks and Travel Planners
Many hospitality associations develop cookbooks (which features the members and allows innkeepers to sell to their guests at retail for a profit. Some state B&B associations produce travel planners (print and/or online) or allow you to search on their association website for area events, specials, and attractions near each member inn.
Possible participation in a gift certificate program which allows for reimbursement of gift certificates redeemed. The North Carolina Bed and Breakfast Inns association reimburses for 100% of the amount used from the gift certificate. They do not take a percentage for the referral.
Most state B&B associations require member inspections. Being a inspection-certified member shows guests that your inn has been evaluated to meet the highest of standards. Criteria having to do with guest safety, comfort, and hospitality.
Networking and Referrals
The networking and referrals that come with associations can be very beneficial. If you (or a fellow member inn) are full, you refer the guests to your local member. They do the same for you.
Member Pages and Links
Association websites may offer their members an exclusive page with any of the following information and links:
- Inn Name
- Contact information
- Availability calendar
- Online reservations
- Link to your own website, social media, blog
Real Estate Listings
Members of associations may be able to post their real estate listings (inns for sale) on the association’s website. B&B Buyers are reassured by B&B Sellers who have membership in associations. As mentioned, there are many advantages to belonging to a bed and breakfast association. This is what association membership can do for you!
Realtor Rob Sales of B&B Consulting (a former owner/innkeeper with his wife Jane) is a member of several B&B associations, including: North Carolina Bed and Breakfast Inns, South Carolina Bed and Breakfast Association, and the Association of Independent Hospitality Professionals (a national organization). He is happy to introduce you to any of these groups should you be new to innkeeping or new to belonging to one of these associations.